To compete in sectors where the customer experience is increasingly digitized, companies are scrambling to expand their portfolio of innovations – from new products and enhanced processes to complementary services and new business models. In the process IT units are figuring out how to share responsibilities with, and coordinate the efforts of, internal stakeholder groups, such as marketing, operations and R&D, as well as the efforts of external parties, such as vendors, business partners, start-ups, and even individual contractors and hobbyists. This seminar will be an opportunity to learn about and discuss the most recent research insights from an MIT CISR research project on digital innovation.
Feed Category:
- Log in to post comments