The good, the bad and the bait: Detecting and characterizing clickbait videos on YouTube

Home > Content > The good, the bad and the bait: Detecting and characterizing clickbait videos on YouTube

The use of deceptive techniques in user-generated video portals is ubiquitous. Unscrupulous uploaders deliberately mislabel video descriptors, such as headline, thumbnail etc., in order to increase their views and subsequently their ad revenue. However, such deceptive practices come at the expense of the end-user’s experience as the content does not meet the viewer’s expectations, which are formed by the misleading headline and thumbnail.

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