Home > Events > 2016 > This is Why Adtech Can’t Have Nice Things
This is Why Adtech Can’t Have Nice Things
11 April 2016 - 1:00pm
Speaker(s): 
Mikko Kotila, Internet Researcher, Technology Innovator and Principal at botlab.io
Location: 

Room 4.1.F03 - Torres Quevedo Building, University Carlos III of Madrid, Avda. Universidad, 30, 28911 Leganés – Madrid

Organization: 
NETCOM Research Group (Telematics Engineering Department, UC3M); IMDEA Networks Institute

By 2025 ad fraud will be the second largest form of organized crime, resulting in losses of up to $1 trillion in damages to the society, creating an unprecedented burden to national economies and tax payers. In this talk you will gain deep insight in to various aspects of the problem; the three modes of ad fraud, money flows, botnet hunting, spam-site detection, adversary profiles and researcher safety. The talk is aimed at researchers, and includes many information that has never been disclosed to public.

 

About Mikko Kotila

With more than 20 years of experience as an Internet Researcher and Technology Innovator, Mikko Kotila has worked directly with senior leadership and board members of some of the largest marketing services and advertising technology companies, and has appeared as a keynote speaker in many of the most important marketing events globally. As a principal of botlab.io, he leads research and advocacy activities focused on covering malicious practices in the advertising technology eco-system.

Personal website

This event will be conducted in English